Essentially, what I have composed in my email to our local Sephora team will briefly (or in detail) explain my disappointment in their purchasing choices, or so I believe. Read ahead and enlighten yourselves, let me know if you feel my pain T.T
Dear Sephora SG,
I would like to bring to your attention that there is a rather disappointing/limited shade range for a particular product that I believe, is one of the totally necessary cult beauty products and has always been a popular favourite amongst many Youtube makeup gurus and makeup users alike – ‘NYX HD Photogenic Concealer Wand’.
Here is a photo of the product for your convenient reference:
I was recommended to purchase this by friends and family, backed by its popularity amongst Youtube users and reviewers as it is an affordable and great option. Much to my dismay, the Sephora outlet that I visited at Suntec City Mall yesterday only brings about 4 shades, the lightest being either the ‘Fair’ or ‘Light’ shade, which is meant for people with beige skin. According to your online store, this particular product is only available in 4 shades (Medium, Light, Glow, Beige) out of the pretty impressive 23 shades (inclusive of the 3 colour-correcting shades) that NYX manufactures.
I’m a really fair Malay-Chinese woman (and I use the lightest shade ‘Fair Sand’ for the Tarte Amazonian Clay Foundation). I’m sure many Singaporeans, mostly dominated by Chinese who may have equally fair or even fairer skin tones than I, would be rather disappointed at the limited shade range for this seemingly amazing product. It would be great if Sephora can bring in the lighter shades (Alabaster, Porcelain, Fair, Light, Nude Beige etc) so that other Singaporeans with fair, light, beige and medium complexions can enjoy this wonderful product too.
In addition, if you haven’t noticed, we have quite a sizeable community of dark-skinned people too (although they may be minorities). It would be really nice if Sephora can also bring in the many darker shades (an impressive 9 to be exact) to suit the medium tanned, olive and dark skinned individuals. I believe the hype of the ‘Amazing Cosmetics’ concealer is as real as that of NYX products, and as we all know, NYX’s affordable and wonderful products have taken the (beauty) world by storm. It would only be fair if Sephora brings in all 23 shades of the ‘NYX HD Photogenic Concealer Wand’ since Sephora is able to supply such a variety of shades of the ‘Amazing Cosmetics’ concealer (this being the high end product).
I have noticed that generally, both the drugstores and Sephora have very few brands that bring in a wide range of shades for concealers. I understand that many of these brands that you bring in such as Tarte, Stila, Urban Decay etc., do not make/manufacture a large range of (concealer) shades to suit almost every skin tone out there. That said, there is a mere handful of brands that do make concealers with a great variety of shades, or at least a decent variety, and this includes NYX’s ‘HD Photogenic Concealer Wand’. The comparable Maybelline Fit Me concealer (which is a dupe for the amazing but pricey ‘NARS Radiant Creamy Concealer’) is already unavailable in Singapore thus it would definitely outdo the very limited options in the drugstores (Watsons, Guardian) and the other concealer brands in Sephora that only have a few generic shades.
In essence, I really hope that Sephora’s purchasing team would really consider bringing in more shades for products and brands that do make a variety of shades to suit every skin tone in our multi-cultural/multi-ethnic society because, believe it or not, not every Chinese, Malay, Indian, Filipino, Caucasian, Eurasian and every other ethnicity residing in Singapore is of the beige/medium skin tone.
I sure am counting my lucky stars that other Sephora outlets somehow brings in the complete range of NYX’s ‘HD Photogenic Concealer Wand’.
Thank you for your kind attention.